Consumer Choice™
What product and service attributes drive consumer decision making?
Consumer Choice™ is built on the most robust statistics available within the decision sciences. It utilizes hierarchical Bayes analysis within conjoint and discrete choice paradigms to precisely identify the relative importance of product and service attributes that influence consumer preference and choice.
Consumer Choice™ delivers an interactive market simulator, enabling managers to run "what if" scenarios to estimate changes in market share based on variations in product and service attributes, as well as pricing.
