Map-Maker™
How do you identify and reach customers in specific niche markets?
Map-Maker™ uses advanced segmentation analytics to identify meaningful market clusters, niche markets and consumer segments. Drawing from a combination of latent class models, Map-Maker™ can segment a market based on values (i.e., the perceived benefits to consumers), and deliver an understanding of the psychological factors driving consumer choice.
Map-Maker™ can also be used to identify the product and service attributes that cluster together, the marketing messages that resonate in concert, and how these factors interact. This information provides marketers with critical insight to develop and launch more effective targeted marketing activities.
