Market Plan™
We are not a marketing firm. However, we understand the critical importance of using marketing research to inform the development of effective marketing activities. In order to make that link seamless, we offer our clients a solution in the form of a market plan.
The plan includes both a written document and a presentation to those responsible for managing marketing activities.
The content of the plan varies significantly from a traditional marketing plan in that it is derived from valid and reliable consumer-based survey data. It is evidenced-based and solutions neutral. It is based on precise market-based metrics that link a company's marketing activities with changes in awareness, image, preference and purchase intent. The plan is highly actionable because it is able to specify the likely impact of marketing activities on key marketing objectives.
