Network™
How do you identify and communicate with network hubs who drive word-of-mouth?
Network™ uses a variety of novel quantitative and qualitative techniques to identify customers and non-customers who control buzz. Product and service adoption are not driven entirely by marketing activities. Patterns of consumer adoption and utilization are powerfully effected by information they receive through formal and informal social networks.
Network™ helps managers identify the hubs, connectors and opinion leaders within these networks, providing critical insight that can be used to develop strategies and tactics to communicate with these influentials. This information gives marketers the ability to more effectively communicate with those who occupy a central role in the process of making recommendations and referrals.
