RKM Research and Communications

Our Methodology

We help establish clear research objectives, and then we work with our clients to identify the specific information they need to know about their current (and prospective) customers. We design, execute and analyze every study using our proprietary 8-step Objective Driven Research (ODR™) approach. This approach is a methodological system we use to frame our thinking about a project from beginning to end. The following is a description of our methodology:

Objective Driven Research

  1. OBJECTIVES: Identify the purpose of the research and establish clear research goals.
  2. APPROACH: Choose the most appropriate quantitative or qualitative research design to achieve the goals of the project.
  3. INSTRUMENTATION: Develop the right questions for the right people using the right study design.
  4. EXPERIMENTATION: Pre-test the instrument to ensure the validity and reliability of the data.
  5. EXECUTION: Gather data using state-of-the-art techniques and methods.
  6. ANALYSIS: Dig deep into the data, carefully analyzing the results using advanced statistics and appropriate evaluative tools.
  7. INTERPRETATION: Use predictive analytics to understand, and learn how to affect, the way customers think and behave.
  8. ACTIONABLES: Deliver research-derived strategies and tactics that enable our clients to achieve their goals effectively and efficiently.