Threshold™
How can you accurately predict the point at which your customers will choose you over your competitors?
Threshold™ utilizes a maximum likelihood procedure to estimate consumer decision thresholds, defined as the point at which a consumer is more likely to purchase a product or service from you rather than your competitors.
Threshold™ can also be used to quantify the effect of marketing strategies in terms of future changes in market share. It delivers definitive information about the interrelated impact of modifying a product or service, modifying how a product or service is marketed and modifying how a product or service is priced.
