RKM Research and Communications

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We are a full-service marketing research firm that specializes in a full-range of leading-edge quantitative and qualitative research services.

  • Loyalty Research (Advocate™)
  • Customer Acquisition Research (Acquire™)
  • Social and Commercial Marketing Campaign Development (Influence™)
  • Brand Association Research (Instant™)
  • Ad and Creative Concept Testing (Impact™)
  • Ad Tracking Research (Perform™)
  • Advanced Customer Segmentation Analysis
  • Communications Development
  • Brand Identity Research
  • Distribution Channel Audits
  • Strategic Image Surveys
  • Ideation
  • Brand Positioning Research
  • Economic Impact Modeling
  • Image and Awareness Studies
  • Consumer Choice Modeling (discrete choice)
  • Demand Estimation
  • Buyer Decision Processing
  • Focus Groups
  • In-Depth Interviews (IDIs)