Latest News
RKM promotes Mark Rooney from Analyst to Senior Analyst
RKM Research and Communications, Inc. announced that Mark Rooney has been promoted from Analyst to Senior Analyst. Already a specialist in conducting focus groups and one-on-one interviews and synthesizing the results of these qualitative techniques into highly actionable advice, Mark's responsibilities will grow to include more project management and client development.
Posted: 5/15/2010 4:12 PM
RKM—in collaboration with the BIA—releases its sixth annual NH Business Outlook Survey
In 2009, New Hampshire businesses are feeling more confident than in 2007 and 2008 about the overall economic outlook over the next 12 months, according to data from the RKM / BIA 2010 NH Business Outlook Survey. Sponsored by the Business and Industry Association and RKM Research and Communications, the sixth annual Business Outlook Survey measured business confidence among a stratified random sample of 302 New Hampshire businesses and found that the overall economic outlook is more positive than it had been in previous years. For more information, download the complete report.
Posted: 12/18/2009 6:02 PM
RKM hires new Associate Analyst, Stephanie Woodard
RKM Research and Communications, Inc. announced the hiring of Stephanie Woodard as an Associate Analyst. Stephanie recently received her bachelor's degree in Experimental Psychology and Sociology / Anthropology from Colgate University. Her responsibilities will include data analysis, presentation development and report writing.
Posted: 7/21/2008 11:12 AM
The RKM / Franklin Pierce University / WBZ poll closely predicted the results of the New Hampshire presidential primary
Senators John McCain and Hillary Clinton left New Hampshire victorious yesterday, overcoming their competitors Mitt Romney and Barack Obama. In light of these results, many in the media began criticizing pre-primary polls, many of which predicted an easy win for Barack Obama, sometimes by more than 10 points. A review of our polling indicates that our results were generally accurate, showing McCain beating Romney by nine points and Obama and Clinton in a statistical dead-heat. This memo evaluates these differences and enumerates some of the other strengths of the RKM / FPU / WBZ poll.
Download a copy of the memo here.
Posted: 1/9/2008 5:02 PM
The latest poll on the New Hampshire Republican Presidential Primary shows John McCain leading Mitt Romney for the nomination, with Mike Huckabee and Rudy Giuliani trailing
RKM Research and Communications in Portsmouth, NH, Franklin Pierce University in Rindge, NH, and Boston's WBZ-TV News conducted a new poll of Republican primary voters. Former Massachusetts governor Mitt Romney now trails John McCain by nine points. Having rebounded from a low of 14 percent in September, John McCain now enjoys the support of 38 percent of Republican primary voters, with Romney close behind (29%). Mike Huckabee (9%) is third, as support for Giuliani reaches an all-time low (8%).
Download a copy of the complete results here.
Posted: 1/7/2008 3:47 PM
The latest poll on the New Hampshire Democratic Presidential Primary shows Barack Obama and Hillary Clinton in a statistical dead heat
RKM Research and Communications in Portsmouth, NH, Franklin Pierce University in Rindge, NH, and Boston's WBZ-TV News conducted a new poll of Democratic primary voters. With the 2008 New Hampshire Presidential Primary fast approaching, Senator Hillary Clinton and Senator Barack Obama are now nearly tied. Support for Obama is marginally higher (34%) than support for Clinton (31%), with Senator John Edwards (20%) 11 points behind Clinton.
Download a copy of the complete results here.
Posted: 1/7/2008 3:46 AM
RKM—in collaboration with the BIA—releases its fourth annual NH Business Outlook Survey
Most New Hampshire businesses are less confident than in previous years about the overall economic conditions for the next 12 months, according to data from the RKM / BIA 2008 NH Business Outlook Survey. Sponsored by the Business and Industry Association and RKM Research and Communications, the fourth annual Business Outlook Survey measured business confidence among a stratified random sample of 300 New Hampshire businesses and found that the overall economic outlook is less positive than it had been in previous years. However, economic growth in 2007 is projected to modestly exceed 2006 expectations, and, in general, businesses continue to expect their revenues, capital expenditures and employment to increase in the coming year. For more information, download the complete report.
Posted: 12/12/2007 11:21 AM
The latest poll on the New Hampshire Republican Presidential Primary shows Mitt Romney as front-runner, followed by Rudy Giuliani and John McCain
RKM Research and Communications in Portsmouth, NH, Franklin Pierce University in Rindge, NH, and Boston's WBZ-TV News conducted a new poll of Republican primary voters. Former Massachusetts governor Mitt Romney maintains his lead over former mayor Rudy Giuliani and Senator John McCain. In March, John McCain (29%) and Rudy Giuliani (28%) were early front-runners, but Romney overtook them in June. Today he commands a seven-point lead over Giuliani (23%) and a 16-point lead over McCain (14%), attracting the support of 30 percent of Republican primary voters in New Hampshire.
Download a copy of the complete results here.
Posted: 9/19/2007 3:16 PM
The latest poll on the New Hampshire Democratic Presidential Primary shows Hillary Clinton maintaining her lead over Barack Obama and John Edwards
RKM Research and Communications in Portsmouth, NH, Franklin Pierce University in Rindge, NH, and Boston's WBZ-TV News conducted a new poll of Democratic primary voters. With the 2008 New Hampshire Presidential Primary fast approaching, Senator Hillary Clinton maintains a significant lead over her Democratic rivals. In March, Clinton (32%) held a 7-point lead over her closest challenger, Senator Barack Obama (25%). Today, support for Obama has fallen to 18 percent, with Clinton now commanding twice as much support (36%).
Download a copy of the complete results here.
Posted: 9/19/2007 3:13 AM
RKM promotes Myo Kyaw Min from Associate Analyst to Analyst
RKM Research and Communications, Inc. announced that Myo Kyaw Min has been promoted to Research Analyst. Already a specialist in using data interpretation to create highly actionable advice, Myo's responsibilities will grow to include research design and autonomous analysis and report writing.
Posted: 9/18/2006 11:44 AM
Kelly Myers will teach a workshop on research methods at the SHSMD conference in Washington, D.C., in October
Kelly Myers, President and Chief Analyst of RKM Research and Communications, Inc., will be teaching a workshop at the SHSMD conference in Washington, D.C., October 3, 2007. The workshop is entitled Healthcare Marketing Research: Using Evidence-Based Research to Improve the Effectiveness of Healthcare Marketing, and it focuses on conducting a properly designed market research study. Mr. Myers will lead participants through a number of real-world case studies, focused on applying market research techniques to make evidence-based marketing decisions. A copy of the SHSMD conference brochure can be downloaded here. A copy of the course outline can be downloaded here.
Posted: 8/10/2007 3:01 PM
The latest poll on the New Hampshire Republican Presidential Primary shows Mitt Romney overtaking Rudy Giuliani and John McCain
Following the Republican debate on June 5, 2007, RKM Research and Communications in Portsmouth, NH, Franklin Pierce University in Rindge, NH, and Boston's WBZ-TV News conducted a new poll of Republican primary voters. Former Massachusetts governor Mitt Romney has overtaken Senator John McCain and former mayor Rudy Giuliani as the Republican favorite following the debate. In March, John McCain (29%) and Rudy Giuliani (28%) were early front-runners, but today Romney commands a nine-point lead over Giuliani (18%) and a 10-point lead over McCain (17%), attracting the support of 27 percent of Republican primary voters in New Hampshire.
Download a copy of the complete results here.
Posted: 6/11/2007 1:41 PM
The latest poll on the New Hampshire Democratic Presidential Primary shows Hillary Clinton opening a wider lead over Barack Obama and John Edwards
Following the Democratic debate on June 3, 2007, RKM Research and Communications in Portsmouth, NH, Franklin Pierce University in Rindge, NH, and Boston's WBZ-TV News conducted a new poll of Democratic primary voters. With just over half a year before the much anticipated 2008 New Hampshire Presidential Primary, Senator Hillary Clinton has opened a much larger lead over her Democratic rivals. In March, Clinton (32%) held a 7-point lead over her closest challenger, Senator Barack Obama (25%). Today, Clinton commands a much larger lead, attracting the support of 38 percent of Democratic primary voters, while Obama’s support has dropped to 16 percent.
Download a copy of the complete results here.
Posted: 6/11/2007 11:39 AM
Exclusive polls conducted by NH Primary polling expert, R. Kelly Myers, in collaboration with Franklin Pierce University and WBZ-TV
RKM Research and Communications in Portsmouth, NH, Franklin Pierce University in Rindge, NH, and Boston's WBZ-TV News are launching an exclusive partnership to conduct and release a series of political polls during the New Hampshire Presidential Primary season.
The first poll about Democratic Presidential hopefuls was released Tuesday, March 13, followed by the poll about Republican Presidential hopefuls on Wednesday, March 14.
R. Kelly Myers—a veteran pollster who has polled consistently in the past four consecutive Presidential Primaries and who has accepted a position as Senior Fellow at Franklin Pierce University—will lead the polling efforts. A principal of RKM Research and Communications, Mr. Myers will continue his work with the firm as well as serve as analyst for the political polls.
The polls will be concurrently conducted on Franklin Pierce University's Rindge campus through its Martin Fitzwater Center for Communications and at RKM in Portsmouth. Students at the Fitzwater Center will work alongside Mr. Myers' staff at RKM Research and Communications, designing the questions for the polls and analyzing the results as part of a series of classes Mr. Myers will teach.
"I'm excited to be working with Franklin Pierce University and WBZ-TV throughout this polling cycle," said Mr. Myers. "This is my fifth consecutive Primary conducting polling and, arguably, the most competitive election year in New Hampshire since 1952. I look forward to leveraging my experience to provide meaningful learning opportunities for these students and providing insight on the impact of the Primary on the 2008 Presidential Election."
Download a copy of the March 13 Democratic poll here.
Download a copy of the March 14 Republican poll here.
Posted: 6/1/2007 3:39 PM
RKM—in collaboration with the BIA—releases its third annual NH Business Outlook Survey
Most New Hampshire businesses expect overall economic conditions to stay strong in 2007, according to data from the RKM / BIA 2007 NH Business Outlook Survey. Sponsored by the Business and Industry Association and RKM Research and Communications, the third annual Business Outlook Survey measured business confidence among a stratified random sample of 300 New Hampshire businesses and found that the outlook is positive. Expectations for economic growth were met in 2006, and most businesses expect revenues, capital expenditures and employment to increase in the coming year. For more information download the complete report.
Posted: 12/20/2006 1:49 PM
RKM launches three new projects powered by GMI
With the release of Bank Advocates, Veterinary Practice Advocates and Hospital ED Advocates, RKM enters the field of syndicated research. Each report offers insight on how to turn bank customers, veterinary clients and emergency room patients into advocates so institutions can grow more profitably. The products were developed in partnership with GMI, and additional information on purchasing the full products can be found at InsightCafe.
Posted: 11/01/2006 3:11 PM
RKM promotes Meghan Van Horn from Associate Analyst to Analyst
RKM Research and Communications, Inc. announced that Meghan Van Horn has been promoted to Research Analyst. Already a specialist in developing advanced statistical simulators for RKM's clients, Meghan's responsibilities will grow to include research design and autonomous analysis and report writing.
Posted: 10/26/2006 2:07 PM
RKM promotes Jeremiah Messer from Associate Analyst to Analyst
RKM Research and Communications, Inc. announced that Jeremiah Messer has been promoted to Research Analyst. Jeremiah already specializes in developing client websurvey solutions and will add research design and autonomous analysis and report writing to his repertoire.
Posted: 10/26/2006 2:06 PM
RKM hires new Senior Research Analyst, Paul Weiland, Ph.D.
RKM Research and Communications, Inc. announced the hiring of Paul Weiland, Ph.D., as Senior Research Analyst. Paul recently received his Ph.d. from the University of Toledo. His responsibilities will include research design and advanced statistical analysis.
Posted: 10/12/2006 1:41 PM
Kelly Myers presents at the SHSMD conference in Phoenix, AZ
Kelly Myers, President and Chief Analyst of RKM Research and Communications, Inc., is scheduled to present at the SHSMD conference in Phoenix, AZ, September 6-9, 2006. The title of the presentation is Building a Stronger Brand: How Marketing Can Contribute to Hospital Performance, and it focuses on why and how hospitals can develop brand strategies built around their signature strengths to bolster loyalty and financial success. A copy of the presentation can be downloaded here...
Posted: 9/4/2006 11:03 AM
RKM announces new partnership with GMI
RKM Research and Communications, Inc., and Global Market Insite announced a new strategic partnership that will facilitate the introduction of numerous cutting-edge syndicated research products. These products include RKM Connect SM, which uses implicit association to measure the nonconscious drivers of consumer behavior, and RKM Advocate SM, which provides detailed action plans to drive word-of-mouth in various industries.
Posted: 6/11/2006 9:06 PM
Kelly Myers presents at the AAPOR conference in Montreal, QC
Kelly Myers, President and Chief Analyst of RKM Research and Communications, Inc., is scheduled to present an academic paper at the AAPOR conference in Montreal, May 18-21, 2006. The title of the presentation is Using Filtered Questions to Improve Ratings Scales, and it demonstrates the advantages of using filtered rating scales instead of unfiltered ratings scales in opinion research. A copy of the presentation can be downloaded here...
Posted: 5/10/2006 8:12 AM
Kelly Myers presents at the NESHCO conference in Providence, RI
Kelly Myers, President and Chief Analyst of RKM Research and Communications, Inc., is scheduled to present at the NESHCO conference in Providence, RI, May 9-10, 2006. The title of the presentation is Strengthening Hospital Brands by Transforming Patients into Advocates, and it focuses on the need to re-conceptualize patient experiences as marketing interactions. A copy of the presentation can be downloaded here...
Posted: 5/6/2006 3:11 PM
Aaron Reid leads a roundtable discussion at the SMPS conference in Mystic, CT
Aaron Reid, Chief Behavioral Scientist at RKM Research and Communications, Inc., is scheduled to lead a roundtable discussion at the SMPS Northeast regional conference in Mystic, CT, May 4, 2006. The title of the discussion is The shift from client loyalty to advocacy. Along with owners and marketing managers, Aaron will discuss why client advocacy is the key to profitable growth within the services industries.
Posted: 4/22/2006 10:10 AM
RKM moves to downtown Portsmouth
RKM Research and Communications can no longer be found at 195 New Hampshire Ave, Suite 250. As of today, the company now resides on the second and third floors of a brand new office development at 1039 Islington St, Portsmouth, NH. With this new, larger office space, the company can now grow in order to meet the heightened demands of both its increasing client base and its diversifying suite of sophisticated data analysis products.
Posted: 4/1/2006 12:02 PM
Aaron Reid presents at the SJDM conference in Minneapolis, MN
Aaron Reid, Chief Behavioral Scientist at RKM Research and Communications, Inc., is scheduled to present at the SJDM conference in Minneapolis, MN, November 21, 2005. The title of the presentation is Diamonds, dollars and dates: Decision described by a proportion of emotion mechanism, and it debuts novel evidence of how emotion is a tradeable quantity in choice, with examples ranging from consumer choices between diamonds, financial risk decisions and even dating preferences.
Posted: 11/03/2005 8:12 AM
Aaron Reid presents at the SMPS conference in Augusta, ME
Aaron Reid, Chief Behavioral Scientist at RKM Research and Communications, Inc., is scheduled to present at the SMPS conference in Augusta, ME, November 8, 2005. The title of the presentation is Using market research to reduce risk, and it reveals that completing market research significantly improves return on investment by reducing risk through informed decision making. A copy of the presentation can be downloaded here...
Posted: 10/31/2005 10:10 AM
Aaron Reid presents at the ACVO conference in Nashville, TN
Aaron Reid, Chief Behavioral Scientist at RKM Research and Communications, Inc., is scheduled to present at the ACVO conference in Nashville, TN, October 13, 2005. The title of the presentation is Client Experiences Double as Strategic Marketing: A Practice Manager Model, and it details how the client experience and word-of-mouth is paramount to the success of veterinary practices. Aaron will demonstrate how over 35 different client interactions either positively or negatively impact client word-of-mouth about a practice. A copy of the presentation can be downloaded here...
Posted: 9/29/2005 7:01 PM
