RKM Advocate™ precisely identifies the experiences and perceived brand attributes that maximize loyalty, establish an emotional connection, promote the spread of positive word-of-mouth and increase the lifetime value of every customer relationship.
RKM Acquire™ identifies the most efficient and effective strategies to segment the market and develop messages to attract and retain new customers based on the unique needs, interests, expectations and channel preferences of each market cluster.
RKM Influence™ provides managers with insight to develop highly targeted messaging regarding a position, a supporting argument and a rhetorical frame to influence the outcome of a commercial or social marketing campaign.
RKM Instant™ uses a unique and proprietary methodology to identify consumers’ automatic associations with a product, service or brand—giving marketers insight to connect with consumers at more emotional, immediate and visceral level.
RKM Impact™ tests the relative cognitive and emotional appeal of competing creative executions to identify the winning campaign, using methods that more accurately simulate the way consumers typically receive and react to advertising messages.
RKM Perform™ demonstrates the reach and effectiveness of branding and marketing activities using pre- and post-campaign measurement techniques, increasing accountability and demonstrating return-on-investment (ROI).