Learn About our Instant™ Methodology
connect with consumers
Instant™ is a unique methodology that quantitatively measures the underlying, automatic and non-conscious factors that consumers may not be aware of (explicitly), yet strongly influence their judgments and behaviors. The power of Instant™is rooted in proper methodological design and improved measurement that effectively tap into the deeply rooted automaticity of human decision-making. Our method is rooted in a combination of techniques, including:
Response time measurement
Implicit association testing
Instant™ provides marketing managers with information about how consumers perceive their products, services, company and brand, as well as comparable information for key competitors. It delivers insight that enables marketers to connect with consumers at a more immediate, visceral and emotional level. By delivering insight that identifies attributes, images and messages that communicate meaningful information to influence consumer behavior at a non-conscious level, marketing managers are able to develop and implement more efficient and effective marketing activities and campaigns.