Signature Products
RKM Advocate™
RKM Advocate™ uses structural equation modeling to identify the product and service attributes, the marketing activities and the brand characteristics that influence whether or not consumers' recommend a product or service ... read more
RKM Acquire™
The RKM Acquire™ methodology uses structural equation modeling (SEM) to show how marketing activities impact consumer perceptions of value—both cognitively and emotionally ... read more
RKM Influence™
RKM Influence™ delivers a precise understanding of the visual imagery and language that resonate more deeply by tapping into consumers' core values... read more
RKM Instant™
RKM Instant™ research reveals the specific words and imagery that trigger the strongest, and largest number, of positive associations with a particular product, service, company or brand ... read more
RKM Impact™
RKM Impact™ uses highly precise, and highly predictive, quantitative measurement techniques to evaluate the relative appeal of different creative materials ... read more
